- Hardcover: 276 pages
- Publisher: Palgrave Macmillan (4 Sep 2014)
- Language: English
- ISBN-10: 1137368659
- ISBN-13: 978-1137368652
- Product Dimensions: 23.6 x 15.2 x 2 cm
Tourism Management, Marketing, and Development : The Importance of Networks and ICTs
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent and fast changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.
This book provides an overview of the research field of tourism management, including twelve chapters from a diverse international group of academics. While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and research methodologies,Tourism Management, Marketing, and Development recognizes the relevance of physical and digital networks for the development of one of the fastest growing sectors of the contemporary global economy: Travel & Tourism.
Marcello M. Mariani is Professor and Director of the Master in Business Tourism and Destination Management and the Master in Digital Marketing for Tourism at the University of Bologna, Italy.
Rodolfo Baggio is Professor and Coordinator of the Information and Communication Technologies area of the Master in Economics and Tourism at Bocconi University, Italy.
Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK.
Christian Longhi is Senior Researcher in the French National Centre for Scientific Research (GREDEG-CNRS) and the University of Nice Sophia Antipolis, France.
“The international tourism industry has been experiencing unprecedented challenges in recent years. These challenges require new business concepts and knowledge to manage and operate to meet the global and local needs. The timely introduction of the first volume of Tourism Management, Marketing, and Development benefits readers from better understanding the latest research efforts, which are conducted by some of the world’s leading scholars in the field. I would highly recommend this book to practitioners, researchers, educators, and students who are interested in ICTs, networks, and tourism.” – Rob Law, Professor, School of Hotel & Tourism Management, The Hong Kong Polytechnic University, China “With global economic shocks and a rapidly changing external environment, tourism can no longer be left to the amateur. Successful tourism businesses and destinations must understand and utilise state-of the-art research and concepts in tourism management. This first volume of Tourism Management, Marketing, and Development draws together an international author team to provide an accessible and authoritative source book for these very approaches. It is therefore a must have volume for practitioners and academics alike.” – Chris Cooper, Professor and Dean of the Faculty of Business, Oxford Brookes University, UK “The book offers a compelling look into contemporary tourism management challenges that result from technological advances and a greater emphasis on networked approaches. Both conceptually stimulating and empirically rich, the chapters provide a unique perspective on issues and opportunities that emerge from the ever greater reliance on ICTs and increased recognition of the value of coopetition. A great collection of individual works that together illustrate the complexity of present-day tourism management.” – Ulrike Gretzel, Professor, UQ Business School, University of Queensland, Australia
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