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Professor Dimitrios Buhalis
Welcome to Buhalis.com
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Technology enabled strategic management and marketing
Professor Dimitrios Buhalis -
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Leading the team at Bournemouth University Tourism and Hospitality
Professor Dimitrios Buhalis -
Cocreating excellence with global students
Professor Dimitrios Buhalis -
Global innovation in tourism and hospitality
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30 years of research and teaching experience around the world
Professor Dimitrios Buhalis -
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At the forefront of global best industry practice
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Pioneering smart tourism
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Stakeholders approach and knowledge cocreation
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Bournemouth an innovative tourism lab
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Working with media to disseminate best global practice
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Research impact and relevance
Professor Dimitrios Buhalis -
facilitating industry and government workshops
Professor Dimitrios Buhalis -
Global relevance and impact
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Working closely with the United Nations World Tourism Organisation (UNWTO)
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Engaging in latest innovation
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Working with close collaborators
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Global excellence and highest impact
Professor Dimitrios Buhalis -
Working with global leaders
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Passionate about global research excellence
Professor Dimitrios Buhalis -
First Vice President of the International Academy for the Study of Tourism
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Working closely with academic leaders
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Transforming the world with smartness and agility
Professor Dimitrios Buhalis -
Driving global excellence & competitive advantage
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Cocreating excellence with all stakeholders
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Disruption through simpicilty
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Preparing the world leaders of the future
Professor Dimitrios Buhalis -
The future is bright for smart organisations
Professor Dimitrios Buhalis -
Cocreating equitable futures
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through disruptive and strategic reengineering
Professor Dimitrios Buhalis
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology, Smart Environments and Interactive Marketing, He is an expert in technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Professor of Smart Tourism at Bournemouth University Business School. He is currently Visiting Professor at the School of Hospitality and Tourism Management, The Hong Kong Polytechnic University.
He is Editor in Chief of the most established Journal in Tourism: Tourism Review, an SSCI Journal [IF=5.947] in its 77th volume. He is also the Editor of the Encyclopedia of Tourism Management and Marketing. Professor Buhalis’ research is referenced widely, and he was ranked in the Top 30 Business and Management Scientists in the world by Research.com, one of the major websites for Business and Management research offering credible data on scientific contributions since 2014 https://research.com/u/dimitrios-buhalis.
He is the 2nd most cited for tourism and 1st most cited for hospitality 15th on strategy and 33th in Marketing on Google Scholar with more than 50000 citations and h-index 97 on Google Scholar . He has taught in more than 50 Universities around the world and delivers more than 30 keynotes per year. For the period January 2016- September 2019, Buhalis was the Head of Department of Tourism and Hospitality, at Bournemouth University. During this period the Department was ranked #8 (2018) and #10 (2019) in QS World University Rankings by Subject 2019: Hospitality & Leisure Management as well as #9 (2017) #12 (2018) #10 (2019 & 2020) in the ShanghaiRanking’s Global Ranking of Academic Subjects – Hospitality & Tourism and #3 in the Guardian University guide 2019. Dimitrios is a Founding Member and past President (2010-2014) of the International Federation for Information Technologies in Travel and Tourism (IFITT).
He served as the First Vice President of the International Academy for the Study of Tourism (2017-2019) and as Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members (2013-2015 and 2017-2019).
Dimitrios current research focus includes: Real Time and Nowness, Smart Tourism and Smart Hospitality, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Technology enhanced Experience Management and Personalisation, Reputation and Social Media Strategies, Accessibility and Special Diet (Alergens) Tourism. Professor Buhalis is well known international speaker on trends, technology, marketing, tourism and Hospitality. Professor Buhalis is an inspirational forward thinker that undertakes cutting edge research, develops innovations and makes a major impact to global society. For more information, books, articles and presentations see www.buhalis.com.
Professor Buhalis’ Academic and Research Interests
Professor Buhalis specialises in strategic management and marketing with the use of disruptive technologies. For the last 30 years he has been at the forefront of technological innovation for strategic competitive advantage. He specialises on the tourism, leisure and hospitality industries. His research has a global relevance and impacts both government policy and industrial competitiveness.
What People Say

Prof Buhalis brings a immense depth of academic experience to joint industry / govt / academic relationships and projects and his creative approach to communications and audience engagement is refreshing and effective.
His practical and calm approach to delivering on projects and managing challenging stakeholder groups means that the client does not need to worry about the logistics or sensitivities in the audience and can focus on the desired outcome and content.

He has contributed to the design of the technological platform of the online travel agency medhotels.com which was developed as the first innovative online B2B platform connecting leisure travel products and hotels to travel agencies, consequently sold to Lastminute.com. His contribution was valuable as well at the backed up by Barclays Ventures Youtravel.com later acquired by FTI.
Professor Buhalis was also instrumental in the marketing strategy and the development of the systems for Aquis Hotels and resorts which until recently operated 14 hotel properties in Greece. In particular he designed a very innovative experiential interface to support customer experience.


Meet Dimitrios
Due to COVID-19 Dimitrios contribute to on line conferences around the world
You may watch his latest presentations on his YouTube Channel
https://www.youtube.com/ProfessorDimitriosBuhalis
Recent News
See latest updates “from Dimitrios Journeys Blog”
- Buhalis, D., Leung, D., Lin, M., 2023, Metaverse as a Disruptive Technology Revolutionising Tourism Management and Marketing, Tourism Management, January 17, 2023Buhalis, D., Leung, D., Lin, M., 2023, Metaverse as a Disruptive Technology Revolutionising Tourism Management and Marketing, Tourism Management, Vol.97, 104724, https://doi.org/10.1016/j.tourman.2023.104724AbstractMetaverse is the next disruptive technology that will impact society in the coming decades, by enabling immersive experiences in both virtual and physical environments. Although still conceptual, Metaverse converges the physical and digital universe, […]
- Professor Dimitrios Buhalis research publications on Metaverse and Marketing January 11, 2023Professor Dimitrios Buhalis research publications on Metaverse and Marketing Buhalis, D., Leung, D., Lin, M., 2023, Metaverse as a Disruptive Technology Revolutionising Tourism Management and Marketing, Tourism Management accepted version https://www.academia.edu/94737378/ Buhalis, D., Lin, M., Leung, D., 2023, Metaverse as a driver for hospitality customer experience and value co-creation: implications for hotel and tourism management and marketing” […]
- Professor Dimitrios Buhalis research publications in 2022 on tourism hospitality marketing management strategy metaverse January 6, 2023Read Dimitrios Buhalis’ Journal Publications You can find many of these publications on my http://bournemouth.academia.edu/DimitriosBuhalis Follow Dimitrios Buhalis ‘ citations on Google ScholarBuhalis, D., 2022, Tourism Management and Marketing in Transformation: Introduction and Editor’s Statement, in Buhalis, D., (ed) Encyclopedia of Tourism Management and Marketing, EDWARD ELGAR PUBLISHING https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.tourism.management.marketing.xmlBuhalis, D., Lin, M., Leung, D., 2023, Metaverse as a driver for hospitality […]
- Call for Papers for a Special Issue of Tourism Review Reshaping Future Tourism through Innovation December 30, 2022Please see below for the Call for Papers for a Special Issue of Tourism Review (2021 Impact Factor: 7.689). For more information, please visit: Important DatesSubmissions open – January 1st, 2023Submission of full manuscripts – May 31st, 2023Publication of special issue – 2024Reshaping Future Tourism through Innovation---------------------------------------------------------------------------------------------------------------------Tourism Review https://www.emeraldgrouppublishing.com/journal/tr The Clarivate Impact Factor is 7.689 (2021), up from 5.947 (2020), 2.908 (2019) and […]
- New Publication: How metaverse will change the future of marketing: Implications for Research and Practice, December 20, 2022Dwivedi, Y., Hughes, L., Wang, Y., Alalwan, A.A., Ahn, S., Balakrishnan, J., Barta, S., Belk, R., Buhalis, D., Dutot, V., Felix, R., Filieri, R., Flavián, C., Gustafsson, A., Hinsch, C., Hollensen, S., Jain, V., Kim, J., Krishen, A., Lartey, J., Pandey, N., Ribeiro-Navarrete, S., Raman, R., Rauschnabel, P., Sharma, A., Sigala, M., Veloutsou , C., […]