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Welcome to Buhalis.com
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Technology enabled strategic management and marketing
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Leading the team at Bournemouth University Tourism and Hospitality
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Cocreating excellence with global students
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Global innovation in tourism and hospitality
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30 years of research and teaching experience around the world
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At the forefront of global best industry practice
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Pioneering smart tourism
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Stakeholders approach and knowledge cocreation
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Bournemouth an innovative tourism lab
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Working with media to disseminate best global practice
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Research impact and relevance
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facilitating industry and government workshops
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Global relevance and impact
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Working closely with the United Nations World Tourism Organisation (UNWTO)
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Engaging in latest innovation
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Working with close collaborators
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Global excellence and highest impact
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Working with global leaders
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Passionate about global research excellence
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First Vice President of the International Academy for the Study of Tourism
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Working closely with academic leaders
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Transforming the world with smartness and agility
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Driving global excellence & competitive advantage
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Cocreating excellence with all stakeholders
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Disruption through simpicilty
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Preparing the world leaders of the future
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The future is bright for smart organisations
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Cocreating equitable futures
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through disruptive and strategic reengineering
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology, Smart Environments and Interactive Marketing, He is an expert in technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Professor of Smart Tourism at Bournemouth University Business School. He spent the academic year of 2021-2022 as Visiting Professor at the School of Hospitality and Tourism Management, The Hong Kong Polytechnic University.
He is Editor in Chief of the most established Journal in Tourism: Tourism Review, an SSCI Journal [IF=7,3] in its 79th volume. He is also the Editor of the Encyclopedia of Tourism Management and Marketing. Professor Buhalis’ research is referenced widely, and he was ranked in the Top 30 Business and Management Scientists in the world by Research.com, one of the major websites for Business and Management research offering credible data on scientific contributions since 2014 https://research.com/u/dimitrios-buhalis.
He is a world expert in Strategy, Marketing, Technology, Tourism and Hospitality. His research is referenced widely, and Professor Dimitrios Buhalis was recognised as a Highly Cited Researcher 2020, 2021 and 2022 by Clarivate™. The Highly Cited Researchers list identifies researchers who produced multiple papers ranking in the top 1% by citations for their chosen field or fields and year of publication, demonstrating significant influence among their peers. He is the 2nd most cited for tourism, 1st most cited for hospitality, 10th on strategy, and 23rd in Marketing on Google Scholar with more than 76000 citations and h-index 117.
He has taught in more than 50 Universities around the world and delivers more than 30 keynotes per year. For the period January 2016- September 2019, Buhalis was the Head of Department of Tourism and Hospitality, at Bournemouth University. During this period the Department was ranked #8 (2018) and #10 (2019) in QS World University Rankings by Subject 2019: Hospitality & Leisure Management as well as #9 (2017) #12 (2018) #10 (2019 & 2020) in the ShanghaiRanking’s Global Ranking of Academic Subjects – Hospitality & Tourism and #3 in the Guardian University guide 2019. Dimitrios is a Founding Member and past President (2010-2014) of the International Federation for Information Technologies in Travel and Tourism (IFITT).
He served as the First Vice President of the International Academy for the Study of Tourism (2017-2019) and as Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members (2013-2015 and 2017-2019).
Dimitrios current research focus includes: Real Time and Nowness, Smart Tourism and Smart Hospitality, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Technology enhanced Experience Management and Personalisation, Reputation and Social Media Strategies, Accessibility and Special Diet (Alergens) Tourism. Professor Buhalis is well known international speaker on trends, technology, marketing, tourism and Hospitality. Professor Buhalis is an inspirational forward thinker that undertakes cutting edge research, develops innovations and makes a major impact to global society. For more information, books, articles and presentations see www.buhalis.com.
Professor Buhalis’ Academic and Research Interests
Professor Buhalis specialises in strategic management and marketing with the use of disruptive technologies. For the last 30 years he has been at the forefront of technological innovation for strategic competitive advantage. He specialises on the tourism, leisure and hospitality industries. His research has a global relevance and impacts both government policy and industrial competitiveness.
What People Say
Prof Buhalis brings a immense depth of academic experience to joint industry / govt / academic relationships and projects and his creative approach to communications and audience engagement is refreshing and effective.
His practical and calm approach to delivering on projects and managing challenging stakeholder groups means that the client does not need to worry about the logistics or sensitivities in the audience and can focus on the desired outcome and content.
He has contributed to the design of the technological platform of the online travel agency medhotels.com which was developed as the first innovative online B2B platform connecting leisure travel products and hotels to travel agencies, consequently sold to Lastminute.com. His contribution was valuable as well at the backed up by Barclays Ventures Youtravel.com later acquired by FTI.
Professor Buhalis was also instrumental in the marketing strategy and the development of the systems for Aquis Hotels and resorts which until recently operated 14 hotel properties in Greece. In particular he designed a very innovative experiential interface to support customer experience.
Meet Dimitrios
Due to COVID-19 Dimitrios contribute to on line conferences around the world
You may watch his latest presentations on his YouTube Channel
https://www.youtube.com/ProfessorDimitriosBuhalis
Recent News
See latest updates “from Dimitrios Journeys Blog”
- Choubey, V., Chakraborty, D., Sharma, A., Khorana, S., & Buhalis, D. (2024). Metaverse in tourism: tourist involvement as a moderator. Asia Pacific Journal of Tourism Research, 1–26. https://doi.org/10.1080/10941665.2024.2414881 October 21, 2024New METAVERSE paper just published Choubey, V., Chakraborty, D., Sharma, A., Khorana, S., & Buhalis, D. (2024). Metaverse in tourism: tourist involvement as a moderator. Asia Pacific Journal of Tourism Research, 1–26. https://doi.org/10.1080/10941665.2024.2414881 access the paper https://www.tandfonline.com/eprint/PTRJ3B46ERXANJJANYGC/full?target=10.1080/10941665.2024.2414881 ABSTRACT This paper aims to identify barriers and enablers of the growing use of Metaverse in tourism by […]
- Mavragani, E., Assiouras, I., Giannopoulos, A., Buhalis, D., 2024, VR-facilitated Travel Inspiration: The role of Pleasure and Arousal, Current Issues in Tourism, https://doi.org/10.1080/13683500.2024.2406412 September 23, 2024Mavragani, E., Assiouras, I., Giannopoulos, A., Buhalis, D., 2024, VR-facilitated Travel Inspiration: The role of Pleasure and Arousal, Current Issues in Tourism, https://doi.org/10.1080/13683500.2024.2406412 The paper investigates how Virtual Reality (VR)-facilitated travel inspiration increases visit intention through pleasure and arousal. The research rationale is based on our conceptual framework suggesting that the transmission model of inspiration (from […]
- Sigala, M., Ooi, K.B., Tan, G., Aw, E., Buhalis, D., Cham, T.H., Chen, M.M., Dwivedi, Y., Gretzel, U., Inversini, A., Jung, T., Law, R., Ye, I., 2024, Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda, Journal of Hospitality and Tourism Management, Vol.60, pp.384–390 https://doi.org/10.1016/j.jhtm.2024.08.004 August 31, 2024Sigala, M., Ooi, K.B., Tan, G., Aw, E., Buhalis, D., Cham, T.H., Chen, M.M., Dwivedi, Y., Gretzel, U., Inversini, A., Jung, T., Law, R., Ye, I., 2024, Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda, Journal of Hospitality and Tourism Management, Vol.60, pp.384–390 https://doi.org/10.1016/j.jhtm.2024.08.004 AbstractThe prevalence of ChatGPT (and generative […]
- Saputra, F.E., Buhalis, D., Augustyn, M.M. and Marangos, S. (2024), "Anthropomorphism-based artificial intelligence (AI) robots typology in hospitality and tourism", Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-03-2024-0171 August 23, 2024NEW CUTTING-EDGE ROBOT PUBLICATION Fachri Saputra, F.E., Buhalis, D., Augustyn, M.M. and Marangos, S. (2024), "Anthropomorphism-based artificial intelligence (AI) robots typology in hospitality and tourism", Journal of Hospitality and Tourism Technology, https://doi.org/10.1108/JHTT-03-2024-0171AbstractAnthropomorphism plays a crucial role in the deployment of human-like robots in hospitality and tourism. This study aims to propose an anthropomorphism-based typology of artificial intelligence (AI) robots, based on robot attributes, usage, […]
- Leung, X., Buhalis, D., Viglia, G., 2024, Immersive Advertising via Co-Creation: Lessons from the Visitor Economy” How to Enhance Experiential Competitiveness With an “Attract, Convert, and Delight” Strategy, Journal of Advertising Research https://doi.org/10.2501/JAR-2024-019 July 22, 2024New paper just published Leung, X., Buhalis, D., Viglia, G., 2024, Immersive Advertising via Co-Creation: Lessons from the Visitor Economy” How to Enhance Experiential Competitiveness With an “Attract, Convert, and Delight” Strategy, Journal of Advertising Research https://doi.org/10.2501/JAR-2024-019Immersive technologies are gaining popularity and attracting millions of users. Businesses are using immersive technologies for advertising purposes to influence consumer […]