-
Professor Dimitrios Buhalis
Welcome to Buhalis.com
-
-
Technology enabled strategic management and marketing
Professor Dimitrios Buhalis -
-
Leading the team at Bournemouth University Tourism and Hospitality
Professor Dimitrios Buhalis -
Cocreating excellence with global students
Professor Dimitrios Buhalis -
Global innovation in tourism and hospitality
-
30 years of research and teaching experience around the world
Professor Dimitrios Buhalis -
-
At the forefront of global best industry practice
-
Pioneering smart tourism
Professor Dimitrios Buhalis -
Stakeholders approach and knowledge cocreation
-
Bournemouth an innovative tourism lab
-
Working with media to disseminate best global practice
-
-
Research impact and relevance
Professor Dimitrios Buhalis -
facilitating industry and government workshops
Professor Dimitrios Buhalis -
Global relevance and impact
-
Working closely with the United Nations World Tourism Organisation (UNWTO)
-
Engaging in latest innovation
Professor Dimitrios Buhalis -
Working with close collaborators
-
-
Global excellence and highest impact
Professor Dimitrios Buhalis -
Working with global leaders
Professor Dimitrios Buhalis -
Passionate about global research excellence
Professor Dimitrios Buhalis -
First Vice President of the International Academy for the Study of Tourism
-
Working closely with academic leaders
Professor Dimitrios Buhalis -
-
Transforming the world with smartness and agility
Professor Dimitrios Buhalis -
Driving global excellence & competitive advantage
Professor Dimitrios Buhalis -
-
Cocreating excellence with all stakeholders
Professor Dimitrios Buhalis -
Disruption through simpicilty
Professor Dimitrios Buhalis -
Preparing the world leaders of the future
Professor Dimitrios Buhalis -
The future is bright for smart organisations
Professor Dimitrios Buhalis -
Cocreating equitable futures
Professor Dimitrios Buhalis -
through disruptive and strategic reengineering
Professor Dimitrios Buhalis
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology, Smart Environments and Interactive Marketing, He is an expert in technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Professor of Smart Tourism at Bournemouth University Business School. He is currently Visiting Professor at the School of Hospitality and Tourism Management, The Hong Kong Polytechnic University.
He is Editor in Chief of the most established Journal in Tourism: Tourism Review, an SSCI Journal [IF=5.947] in its 77th volume. He is also the Editor of the Encyclopedia of Tourism Management and Marketing. Professor Buhalis’ research is referenced widely, and he was ranked in the Top 30 Business and Management Scientists in the world by Research.com, one of the major websites for Business and Management research offering credible data on scientific contributions since 2014 https://research.com/u/dimitrios-buhalis.
He is the 2nd most cited for tourism and 1st most cited for hospitality 15th on strategy and 33th in Marketing on Google Scholar with more than 50000 citations and h-index 97 on Google Scholar . He has taught in more than 50 Universities around the world and delivers more than 30 keynotes per year. For the period January 2016- September 2019, Buhalis was the Head of Department of Tourism and Hospitality, at Bournemouth University. During this period the Department was ranked #8 (2018) and #10 (2019) in QS World University Rankings by Subject 2019: Hospitality & Leisure Management as well as #9 (2017) #12 (2018) #10 (2019 & 2020) in the ShanghaiRanking’s Global Ranking of Academic Subjects – Hospitality & Tourism and #3 in the Guardian University guide 2019. Dimitrios is a Founding Member and past President (2010-2014) of the International Federation for Information Technologies in Travel and Tourism (IFITT).
He served as the First Vice President of the International Academy for the Study of Tourism (2017-2019) and as Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members (2013-2015 and 2017-2019).
Dimitrios current research focus includes: Real Time and Nowness, Smart Tourism and Smart Hospitality, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Technology enhanced Experience Management and Personalisation, Reputation and Social Media Strategies, Accessibility and Special Diet (Alergens) Tourism. Professor Buhalis is well known international speaker on trends, technology, marketing, tourism and Hospitality. Professor Buhalis is an inspirational forward thinker that undertakes cutting edge research, develops innovations and makes a major impact to global society. For more information, books, articles and presentations see www.buhalis.com.
Professor Buhalis’ Academic and Research Interests
Professor Buhalis specialises in strategic management and marketing with the use of disruptive technologies. For the last 30 years he has been at the forefront of technological innovation for strategic competitive advantage. He specialises on the tourism, leisure and hospitality industries. His research has a global relevance and impacts both government policy and industrial competitiveness.
What People Say

Prof Buhalis brings a immense depth of academic experience to joint industry / govt / academic relationships and projects and his creative approach to communications and audience engagement is refreshing and effective.
His practical and calm approach to delivering on projects and managing challenging stakeholder groups means that the client does not need to worry about the logistics or sensitivities in the audience and can focus on the desired outcome and content.

He has contributed to the design of the technological platform of the online travel agency medhotels.com which was developed as the first innovative online B2B platform connecting leisure travel products and hotels to travel agencies, consequently sold to Lastminute.com. His contribution was valuable as well at the backed up by Barclays Ventures Youtravel.com later acquired by FTI.
Professor Buhalis was also instrumental in the marketing strategy and the development of the systems for Aquis Hotels and resorts which until recently operated 14 hotel properties in Greece. In particular he designed a very innovative experiential interface to support customer experience.


Meet Dimitrios
Due to COVID-19 Dimitrios contribute to on line conferences around the world
You may watch his latest presentations on his YouTube Channel
https://www.youtube.com/ProfessorDimitriosBuhalis
Recent News
See latest updates “from Dimitrios Journeys Blog”
- Tourism Review Volume 77 Issue 3 May 19, 2022Tourism Review: Volume 77 Issue 3Subjects:Tourism & hospitalityTourism development & planningSubscribe to table of contents alertsRSS feedTable of contentsAccessible tourism: a bibliometric review (2008–2020)Guanghui Qiao, Liu Ding, Linlin Zhang, Huili YanThe purpose of this paper is to reveal the knowledge evolution process, research hotspots and future trends in the accessible tourism research literature from 2008 to 2020.HTMLPDF (1.7 MB)DOWNLOADS499Combination […]
- Technology revolutionises tourism-Prof Dimitrios Buhalis https://youtu.be/oT6fgR9gdA4 May 14, 2022Technology revolutionises tourism-Prof Dimitrios Buhalis https://youtu.be/oT6fgR9gdA4 Technology revolutionises tourism-Prof Dimitrios Buhalis https://youtu.be/oT6fgR9gdA4________________________________ PAPERSTomczyk, A., Buhalis, D., Fan, D., Williams, N., 2022 Price-personalization: Customer typology based on hospitality business, Journal of Business Research, Vol. 147, pp. 462-476 https://doi.org/10.1016/j.jbusres.2022.04.036 Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D., Karaosmanoglu, E., 2022, Testing the Relationship between Value Co-creation, Perceived […]
- Buhalis, D., & Volchek, K. (2021). paper on marketing attribution is in the Top 25 Most Cited Articles in the International Journal of Information Management May 14, 2022Buhalis, D., & Volchek, K. (2021). Bridging marketing theory and big data analytics: The taxonomy of marketing attribution. International Journal of Information Management, 56, 102253. https://doi.org/10.1016/j.ijinfomgt.2020.102253 paper on marketing attribution is in the Top 25 Most Cited Articles in the International Journal of Information Management Buhalis, D., & Volchek, K. (2021). Bridging marketing theory and big data analytics: The taxonomy of […]
- Prof Dimitrios Buhalis emerges as the top author in personalised marketing research in terms of average citations May 14, 2022Prof Dimitrios Buhalis emerges as the top author in personalised marketing research in terms of average citationsChandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketinghttps://doi.org/10.1002/mar.21670identifies that Prof D. Buhalis emerges as the top author in personalized marketing research, in terms of average citations, with an […]
- TOURISM REVIEW - Onwards and Upwards The Scimago Journal Rank (SJR) 2021 scores are out and Tourism Review is now ranked as SJR = 1.4 for 2021, up from SJR=1 in 2020 and once again is rated Q1 May 12, 2022TOURISM REVIEW - Onwards and UpwardsThe Scimago Journal Rank (SJR) 2021 scores are out and Tourism Review is now ranked as SJR = 1.4 for 2021, up from SJR=1 in 2020 and once again is rated Q1https://www.scimagojr.com/journalsearch.php?q=21100248909&tip=sid 17 (from 23 in 2020)/129 for Business, Management and Accounting Tourism, Leisure and Hospitality Management44 (from 79 in 2020)/756 for Social Sciences - Geography, Planning and Development Scimago Journal […]