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Professor Dimitrios Buhalis
Welcome to Buhalis.com
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Technology enabled strategic management and marketing
Professor Dimitrios Buhalis -
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Leading the team at Bournemouth University Tourism and Hospitality
Professor Dimitrios Buhalis -
Cocreating excellence with global students
Professor Dimitrios Buhalis -
Global innovation in tourism and hospitality
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30 years of research and teaching experience around the world
Professor Dimitrios Buhalis -
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At the forefront of global best industry practice
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Pioneering smart tourism
Professor Dimitrios Buhalis -
Stakeholders approach and knowledge cocreation
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Bournemouth an innovative tourism lab
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Working with media to disseminate best global practice
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Research impact and relevance
Professor Dimitrios Buhalis -
facilitating industry and government workshops
Professor Dimitrios Buhalis -
Global relevance and impact
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Working closely with the United Nations World Tourism Organisation (UNWTO)
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Engaging in latest innovation
Professor Dimitrios Buhalis -
Working with close collaborators
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Global excellence and highest impact
Professor Dimitrios Buhalis -
Working with global leaders
Professor Dimitrios Buhalis -
Passionate about global research excellence
Professor Dimitrios Buhalis -
First Vice President of the International Academy for the Study of Tourism
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Working closely with academic leaders
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Transforming the world with smartness and agility
Professor Dimitrios Buhalis -
Driving global excellence & competitive advantage
Professor Dimitrios Buhalis -
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Cocreating excellence with all stakeholders
Professor Dimitrios Buhalis -
Disruption through simpicilty
Professor Dimitrios Buhalis -
Preparing the world leaders of the future
Professor Dimitrios Buhalis -
The future is bright for smart organisations
Professor Dimitrios Buhalis -
Cocreating equitable futures
Professor Dimitrios Buhalis -
through disruptive and strategic reengineering
Professor Dimitrios Buhalis
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology, Smart Environments and Interactive Marketing, He is an expert in technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Professor of Smart Tourism at Bournemouth University Business School. He spent the academic year of 2021-2022 as Visiting Professor at the School of Hospitality and Tourism Management, The Hong Kong Polytechnic University.
He is Editor in Chief of the most established Journal in Tourism: Tourism Review, an SSCI Journal [IF=7,3] in its 79th volume. He is also the Editor of the Encyclopedia of Tourism Management and Marketing. Professor Buhalis’ research is referenced widely, and he was ranked in the Top 30 Business and Management Scientists in the world by Research.com, one of the major websites for Business and Management research offering credible data on scientific contributions since 2014 https://research.com/u/dimitrios-buhalis.
He is a world expert in Strategy, Marketing, Technology, Tourism and Hospitality. His research is referenced widely, and Professor Dimitrios Buhalis was recognised as a Highly Cited Researcher 2020, 2021 and 2022 by Clarivate™. The Highly Cited Researchers list identifies researchers who produced multiple papers ranking in the top 1% by citations for their chosen field or fields and year of publication, demonstrating significant influence among their peers. He is the 2nd most cited for tourism, 1st most cited for hospitality, 10th on strategy, and 23rd in Marketing on Google Scholar with more than 76000 citations and h-index 117.
He has taught in more than 50 Universities around the world and delivers more than 30 keynotes per year. For the period January 2016- September 2019, Buhalis was the Head of Department of Tourism and Hospitality, at Bournemouth University. During this period the Department was ranked #8 (2018) and #10 (2019) in QS World University Rankings by Subject 2019: Hospitality & Leisure Management as well as #9 (2017) #12 (2018) #10 (2019 & 2020) in the ShanghaiRanking’s Global Ranking of Academic Subjects – Hospitality & Tourism and #3 in the Guardian University guide 2019. Dimitrios is a Founding Member and past President (2010-2014) of the International Federation for Information Technologies in Travel and Tourism (IFITT).
He served as the First Vice President of the International Academy for the Study of Tourism (2017-2019) and as Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members (2013-2015 and 2017-2019).
Dimitrios current research focus includes: Real Time and Nowness, Smart Tourism and Smart Hospitality, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Technology enhanced Experience Management and Personalisation, Reputation and Social Media Strategies, Accessibility and Special Diet (Alergens) Tourism. Professor Buhalis is well known international speaker on trends, technology, marketing, tourism and Hospitality. Professor Buhalis is an inspirational forward thinker that undertakes cutting edge research, develops innovations and makes a major impact to global society. For more information, books, articles and presentations see www.buhalis.com.
Professor Buhalis’ Academic and Research Interests
Professor Buhalis specialises in strategic management and marketing with the use of disruptive technologies. For the last 30 years he has been at the forefront of technological innovation for strategic competitive advantage. He specialises on the tourism, leisure and hospitality industries. His research has a global relevance and impacts both government policy and industrial competitiveness.
What People Say
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Prof Buhalis brings a immense depth of academic experience to joint industry / govt / academic relationships and projects and his creative approach to communications and audience engagement is refreshing and effective.
His practical and calm approach to delivering on projects and managing challenging stakeholder groups means that the client does not need to worry about the logistics or sensitivities in the audience and can focus on the desired outcome and content.
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He has contributed to the design of the technological platform of the online travel agency medhotels.com which was developed as the first innovative online B2B platform connecting leisure travel products and hotels to travel agencies, consequently sold to Lastminute.com. His contribution was valuable as well at the backed up by Barclays Ventures Youtravel.com later acquired by FTI.
Professor Buhalis was also instrumental in the marketing strategy and the development of the systems for Aquis Hotels and resorts which until recently operated 14 hotel properties in Greece. In particular he designed a very innovative experiential interface to support customer experience.
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Meet Dimitrios
Due to COVID-19 Dimitrios contribute to on line conferences around the world
You may watch his latest presentations on his YouTube Channel
https://www.youtube.com/ProfessorDimitriosBuhalis
Recent News
See latest updates “from Dimitrios Journeys Blog”
- Kılıçarslan, Ö., Yozukmaz, N., Albayrak, T., Buhalis, D., 2025, The impacts of Metaverse on tourist behaviour and marketing implications, Current Issues in Tourism, Vol.28(4), pp.622–642 https://doi.org/10.1080/13683500.2024.2326989 February 14, 2025NEW METAVERSE PAPER JUST PUBLISHED Kılıçarslan, Ö., Yozukmaz, N., Albayrak, T., Buhalis, D., 2025, The impacts of Metaverse on tourist behaviour and marketing implications, Current Issues in Tourism, Vol.28(4), pp.622–642 https://doi.org/10.1080/13683500.2024.2326989 ABSTRACTMetaverse is expected to deeply affect the travel and tourism industry and requires a dearth of empirical research. In this investigation, two exploratory qualitative research studies […]
- CALL FOR Abstracts MALTA 25-27 November 2025 THE MEDITERRANEAN TOURISM KNOWLEDGE EXCHANGE & POLICY CONFERENCE https://mediterraneantourismresearch.com/ February 7, 2025CALL FOR Abstracts MALTA 25-27 November 2025 THE MEDITERRANEAN TOURISM KNOWLEDGE EXCHANGE & POLICY CONFERENCE https://mediterraneantourismresearch.com/ & 10th Mediterranean Tourism Forum https://mediterraneantourismforum.com/_________________________________________________________________________________The Mediterranean Tourism Knowledge Exchange and Policy Forum 25th, 26th, 27th November 2025 at Hilton, MaltaTHE MEDITERRANEAN KNOWLEDGE EXCHANGE & POLICY CONFERENCE 25th – 26th November 2025, Maltafollowed by the 10th Edition of the Mediterranean Tourism Forum on Thursday 27th November 2025 […]
- Buhalis, D. (2025), "80 years of tourism review – transformative and regenerative power of smart tourism", Tourism Review, Vol. 80(1), pp. 1-7. https://doi.org/10.1108/TR-01-2025-905 January 30, 2025Buhalis, D. (2025), "80 years of tourism review – transformative and regenerative power of smart tourism", Tourism Review, Vol. 80(1), pp. 1-7. https://doi.org/10.1108/TR-01-2025-90580 years ago, two visionary scholars, Walter Hunziker and Kurt Krapf, from the Swiss Universities of St. Gallen and Bern respectively, realised the transformative and regenerative nature of tourism, particularly in the aftermath of […]
- Tourism Review proudly celebrates its 80th anniversary with Volume 80(1)! 🎉 January 30, 2025Tourism Review proudly celebrates its 80th anniversary with Volume 80(1)! 🎉 Marking eight decades of excellence in tourism research, this special celebratory issue presents 30 cutting-edge articles that explore the evolution of tourism development and envision a more sustainable and inclusive future. The contributions reflect on past achievements, emerging trends, and innovative strategies to ensure that tourism creates meaningful benefits for local […]
- Rainoldi, M., Buhalis, D., Ladkin, A., 2025, Digital nomads’ work-leisure management practices, Annals Tourism Research, Volume 111, March 2025, 103904, https://doi.org/10.1016/j.annals.2025.103904 January 29, 2025Rainoldi, M., Ladkin, A., Buhalis, D., 2025, Digital nomads’ work-leisure management practices, Annals Tourism Research, Volume 111, March 2025, 103904, https://doi.org/10.1016/j.annals.2025.103904 The COVID-19 pandemic has rapidly advanced digital technology adoption, transforming the knowledge work market and mainstreaming digital nomadism. While digital nomads often enjoy autonomy in choosing when, where, and how they perform their work, they face […]