Tourism Management, Marketing, and Development : Performance, Strategies, and Sustainability
ISBN 9781137401854 Publication Date December 2015 Palgrave Macmillan http://goo.gl/qDZFEa
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.
follow Dimitrios at http://twitter.com/buhalis