eTourism in Mandarin

 Buhalis, D., 2004, eTourism: tourism information Technology for Strategic Management , Translated to Mandarin, Tourism Education Press   China  ISBN 7563712062

 

作    者: 布哈里斯
出 版 社: 旅游教育出版社   本社特价书
条 形 码: 9787563712069 ; 978-7-5637-1206-9
I S B N : 7563712062 出版时间: 2004-7-1
开    本: 小16开 页    数: 379
定    价: 42 元
旅游电子商务 内容简介

 

本书结构简单明了。第一部分是让读者基本了解新技术所驱动的变化,主要的战略管理选择和信息迅技术对战略的影响。说明信息技术所带来的变化并不只局限于旅游业,而是融入整个企业界流程,随后本书从战略管理的角度探献计献策了旅游和信息迅技术之间的关系。第二部分主要介绍了旅游业的一些主要部门,综合介绍了信息通迅技术在这些部门中的战略和营运管理方面的应用。最后本书以对未来的探讨作为结束,说明了我们将面临的是更综合的技术,技术与旅游行业更多层面的结合,和各方面更密切的合作。

 

 

    Tourism e-commerce

Author: Buha Rees
I S B N: 7563712062
Number of pages: 379
Open the: 16 mo
Cover the form: Paperback
Press: Tourism Education Press    Society Jiashu
Publication date: 2004-7-1
Pricing: 42 yuan
Now selling price: 37.0 yuan (1 Star Member Price 88% off) 36.5 yuan (two star member price 87% off) 35.7 yuan (3 star member price 85% off)
 
 
 
    Temporarily out of stock

 

 

Tourism e-commerce Introduction

Simple book structure. The first part is to give readers a basic understanding of new technology-driven changes that affect major strategic management options and fast information technology strategy. Description IT brought about change is not confined to the tourism industry, but into the entire business process, then this book from the perspective of strategic management brainstorming explore the relationship between tourism and information technology are fast. The second part describes some of the key sectors of tourism, a comprehensive description of the use of information communication technology in these sectors strategic and operational management. The last book is to explore the future as the end, is more comprehensive description of the combination of technology, technology and tourism industry more level we will face, and the various aspects of closer cooperation.

Tourism e-commerce book catalog

The first part of the strategic management of information communication technology development: the issue of a challenge of a trend
Chapter 1 Information and Communication Technology: Development and Change
Learning Objectives Chapter
1.1 Introduction
1.2 Definitions of information communication technology, information systems, information management and its relationship
stage of development of information communication described 1.3
1.4 Information and Communication Technology and the new enterprise tools
1.5 networks and information superhighway: the Internet, intranet and extranet
centralized information and communications technology, the development of new technologies 1.6
1.7 new wave of technological revolution
1.8 Conclusions
This chapter questions
the construction of reading material
related websites
in Chapter 2 of the significance of information communication technology revolution in corporate and strategic
learning objectives of this chapter
2.1 Introduction
2.2 for enterprises and strategic significance of
the impact of information and communication of information society technology revolution 2.3
2.4 Value Chain and Information impact of communication technology,
information technology market 2.5 development, e-commerce and Internet market
2.6 Strategic Management and Competitive Advantage
2.7 information communication technology, strategic management and competitive
2.8 precondition to achieve competitive advantage through IT
...... 
Chapter 3 e-tourism: dynamic information communication technology and tourism combined with 
electronic travel demand-driven Chapter 4
Chapter 5 supply-driven e-tourism
portal for tourism business through the second part of the information technology strategy and operations experts,
e-tourism in Chapter 6 operational management and distribution
of electronic airline Chapter 7
Chapter 8 electronic hotel
Chapter 9 Electronic Travel
Chapter 10 electronic travel agents
Chapter 11 electronic destination
Chapter 12 e-tourism: Overview and Future Prospects

 

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