Professor Dimitrios Buhalis is the Head of Department Tourism and Hospitality, Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University in England. In 2018 Bournemouth University was ranked 8th in the QS World University Rankings for Hospitality & Leisure Management. He is also the First Vice President of the International Academy for the Study of Tourism, an Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members and the Editor in Chief of the most established Journal in Tourism: Tourism Review

He is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. His research area is cutting across a number of disciplines and is looking into adoption of innovations for creating value for both consumers and organisations. Current research focus includes Smart Tourism, SoCoMo Marketing (Social media Context and Mobile Marketing), Augmented Reality, Experience management and Personalisation, Reputation and Social Media Strategies, Accessible and Special Diet (Alergens) Tourism. Buhalis work is referenced widely and he is the 3rd most cited for tourism and 1st most cited for hospitality Google Scholar with more than 28000 citations and h-index 73.

Close collaboration with industry, governments and international organisations from around the world ensures that results have relevance and impact in the real world whilst constantly pushing the boundaries of knowledge and academic excellence. Dimitrios is a Founding Member and the past President of the International Federation for Information Technologies in Travel and Tourism (IFITT)  for the period 2010-2014.

Dimitrios is researching, lecturing, advising and facilitating progress in organisations globally, whilst his books and publications are studied widely by both students and professionals around the world. He is frequently delivering keynote presentations, speeches, seminars and workshops in both academic and professional conferences globally.  Here you will find information about his research activities as well as about his publications and events. You will also find information on a number of projects he is currently working on. This site complements his blog where he is writing his views and news, issues that occupy his mind and some best practice from the industry. The site also complements his social networking presence on his and Twitter pages where he engages with a wider audience and distributes news, photos,  activities and publications.  

Dimitrios has been involved with a number of European Commission FP5 and FP6 projects and regularly advises and contributes to the United Nations World Tourism Organisation, and the European Commission in the field of information technology and tourism. His latest assignment with Government and Public Sector organisations was to develop an eTourism Strategy for the Egyptian Tourism Authority and the Ministry of Tourism in Egypt as part of the Austrian Twinning project, whilst he recently completed a project on the development of Hotel School for the Government of Andorra. Dimitrios is still an active tourism practitioner, cocreating innovations and reengineering business process with a range of organisations around the world. He has been advising Aliathon Holiday Village in Cyprus, Hotel Icon in Hong Kong on strategic marketing and customer experiences as well as social media engagement. He has also been advising private sector organisations such TUI, Pestana,, on the strategic aspects of their business. Since 2017 he is also Adviser to the President of Dusit Thani College in Thailand.

His industrial experience includes managerial roles in the Aegean tourism industry, as well as 25 years of international tourism and hospitality research and consultancy.In his research, advisory, consultancy career Dimitrios has worked around the world and has delivered projects, presentations, conferences, consultations in the UK, Ireland, France, Portugal, Spain, Andorra, Greece, Serbia, Italy, Malta, Cyprus, Turkey, Romania, Sweden, Finland, Bahamas, Tunisia, Costa Rica, Thailand, Denmark, Norway, Austria, Slovenia, Estonia, Egypt, Mauritius, United Arab Emirates, Ghana, Ivory Coast, South Africa, Hong Kong, China, Thailand, Indonesia, Australia, Chile, Colombia, Mexico, Brazil. He has delivered projects for the governments of Andorra, Egypt, Cyprus and Malta. 

Dr Dimitrios Buhalis was previously Programme Leader MSc in Tourism Marketing, Leader of eTourism Research, Reader in Business Information Management at the School of ManagementUniversity of Surrey and elected member of the University Senate (2003-2007). Until September he was also Course Leader, MSc in eTourism and Director of the Centre for eTourism Research (CeTR). Dimitrios has also been Adjunct Professor at the MBA in Hospitality Management at the IMHI (Cornell University-Ecole Superieure des Sciences Economiques et Commerciales ESSEC) in Paris, Visiting Professor at School of Hotel and Tourism Management at Hong Kong Polytechnic University, Chinaand Professor Associado at the University of Aveiro, Portugal. He has been teaching tourism related subjects in more than 30 Universities around the world. He is regarded as an expert in the impacts of ICTs in the tourism industry and eTourism, the management of tourism distribution channels as well as strategic tourism marketing and management. 

He has written or co-edited a total of 22 books, including two books on the Future of Tourism, namely: Tourism Business FrontiersTourism Management Dynamics published by Butterworth-Heinemann, eTourism Case Studies, published by Butterworth as well as eTourism: Strategic Information Technology for Tourism published by Pearson (Prentice Hall/Financial Times) and Tourism Distribution Channels (Thomson), Managing alliances in the global hospitality and tourism industry as well as  a series of three books on IT and Tourism. He has also published more than 150 articles in scholarly journals, books, conference proceedings and consultancy reports.

The site has a wealth of information about eTourism and Tourism and Travel Research in general.  Hope you will enjoy and come back often for updates. 

Dimitrios Buhalis 






Dimitrios has a very active role in leading scientific publications and it is one of the most cited author in tourism. He is currently a Member of the Board for Tourism Management; Regional Editor for theInternational Journal of Contemporary Hospitality Management and Reviews Editor for the International Journal of Tourism Research. For ten years he served as Books Editor of the Information Technology and Tourism (ITT) Journal. He also serves on a number of Editorial Boards, including: the Current Issues in TourismAnatolia-International Journal of Tourism and Hospitality Research; Journal of International Hospitality, Leisure and Tourism Administration, the Journal of Sport Tourism; the Journal of Hospitality, Leisure, Sport and Tourism Education; the Journal of Hospitality and Tourism, as well as the International Journal of Hospitality Information Technology. He served as Assistant Editor of the “Progress in Tourism and Hospitality Research” until its transformation to the IJTR. He was Associate Editor for the Encyclopaedia of Tourism and ICT section Editor for the Encyclopaedia of Hospitality. He is adviser for the Leisure Recreation Tourism Abstracts (LRTA) and Editorial Adviser for several tourism and hospitality publishers.

Dimitrios has served as Chairman of the Scientific Committee of the ENTER'98, ’99, and 2000 conferences on Tourism and Information Technology, as well as ENTER Destinations Chair for 2002 and ENTER Overall Chair in 2003, 2009 and ENTER2010. He has served asVice President of the International Federation of Information Technology for Travel and Tourism (IFITT) of which he is a Founding Member; Chair of Events and Meetings and a Member of the Executive Committee and Council of the Tourism Society as well as Chairman of the Association of Tourism Teachers and Trainers (ATTT). Dimitrios also served as a Specialist Reviewer in Hospitality, Leisure, Recreation, Sport and Tourism for the Quality Assurance Agency for Higher Education in the UK (QAA). He was External Examiner for the University of Wales at the Swansea Institute, the University of Greenwich, London and Les Roches Hospitality School in Switzerland. He is currently External Examiner at London Metropolitan University and he has served as external examiner, for the University of Wales, the Business School of the University of Kent and at Sheffield Business School, Sheffield Hallam University. He has also examined more that 25 PhD degrees around the world.

Prior to returning to the University of Surrey in 2000, Dimitrios was Senior Lecturer in Tourism, University of Westminster in London, where he was Module Leader for several Tourism, Business, Marketing, and Technology modules. He also played a critical role to the development of the MBA in Tourism and the MSc in Tourism Management at the University, as well as acted as liaison with the industry, and led Departmental research.

Dimitrios graduated in Business Administration from the University of the Aegean in Greece, where he was also a Researcher specialising in Tourism and Technology. He gained his MSc in Tourism Management (with Distinction) and PhD (in Tourism Management and Marketing) degrees from the Department of Management Studies for the Tourism and Hotel Industries, University of Surrey, where he contributed to the teaching, research and international consultancy undertaken by the tourism team. His research concentrated on the impacts of technology on the distribution channels of tourism and the implications for the strategic management and marketing of small and medium sized tourism enterprises in the European periphery. The research was financed by the Surrey Research Group, Contours Consultants, while the field research was sponsored by the Universities of Surrey (UK) and Aegean (Greece), as well as the Greek National Tourism Organisation

Whenever, he finds some free time he goes to the “lab”, as he calls the tourism industry. He also loves travelling, swimming, snorkelling, scuba diving, exploring local cultures and cuisines. As ex-professional photographer he is a photography maniac.